- Solution and Product Owner – Marketing Cloud & MarTech Platforms, Elisa
- Education: MBA in Service Design, Turku University
Briefly describe the work that has earned you this nomination in the NWiTA category: Rising Star of the Year.
I work as a Solution and Product Owner at Elisa, focusing on MarTech solutions and serving as a privacy champion within our ecosystem.
I also lead the Salesforce Marketer Group, Helsinki, where I organize community events and promote knowledge sharing among marketing technology professionals.
This nomination recognizes not just career milestones but a journey built on continuous learning, determination, and a passion for community.
Why I’m honoured by this nomination:
This recognition means a great deal to me because it reflects not only personal milestones but also the support, trust, and inspiration I’ve received from the community around me.
I believe I bring value through perseverance, empathy, and consistent efforts to uplift others while continuing to grow myself. A heartfelt thank you to my network, the person who nominated me, and the judging panel for considering my journey. I’m truly grateful for the opportunity to share my story.
Why I Believe I Deserve This Nomination:
Over the past six years, I have had the privilege of transitioning into the world of technology – a journey marked by persistence, learning, and purpose.
Key Highlights:
- Progressed from an Sales lead Non tech to a trusted Product and Solution Owner in a leading telecom organization.
- Earned an MBA in Service Design from Turku University while balancing studies, work, and family.
- Achieved nine professional certifications across Salesforce, Marketing Cloud, SAFe Product Ownership, and TM Forum standards.
- Lead and nurture the Salesforce Marketer Group, Helsinki, fostering collaboration and shared learning.
- Strive to balance professional excellence with personal roles as a mother, wife, and lifelong learner.
- Passionate about mentoring and empowering women entering the tech and MarTech ecosystem.
This nomination is not just a reflection of where I’ve come from – it’s a statement of where I’m heading. My goal is to continue empowering others through my community – by sharing knowledge, creating connections, and learning from each other within the Salesforce and agentic marketing ecosystem.
What inspired you to pursue this field?
My journey into technology began with curiosity – a curiosity to learn more when I was first introduced to Salesforce and Marketing Cloud. What started as an interest soon turned into a passion for understanding how technology can make marketing smarter and more personalized. I realized that in this field, learning never stops – and every challenge opens a new path of discovery. That sense of exploration and continuous growth continues to inspire me every day.
Have you found your work / being in tech to be equal and inclusive?
I’m a people-oriented professional who believes that true inclusion starts with how we make others feel. Throughout my career – across various companies, my engagement with the Salesforce Marketing Cloud community, and my current role at Elisa – I started as a Solution Owner and, within seven months, took on the additional roles of Product Owner and Privacy Champion. The company provides opportunities for growth and learning while fostering a warm and inclusive environment where employees are welcomed and supported.