People, Problem, Plot, and Purpose –
These are the four fundamental building blocks of impactful storytelling. This session introduces a powerful framework to help experts go beyond data and structure their messages as compelling narratives that connect with audiences on a deeper, more memorable level. 

Technical experts are masters of facts, figures, and frameworks—but often struggle to convey their knowledge in a way that resonates. Yet science confirms: stories are multiple times more impactful than facts alone. In this engaging session, André Noël Chaker reveals the Four P’s of Storytelling—People, Problem, Plot, and Purpose—as a simple but powerful tool to elevate technical communication. He’ll also introduce Rhetorich AI, a new innovation that helps experts practice storytelling with actionable feedback. Whether you’re presenting to clients, pitching ideas, or building your personal brand, this is your opportunity to turn language into real leverage.

Program

• 16.30: Doors Open & Food served
• 17.00: Opening words
• 17.05: Welcome
• 17.05 Keynote: The Four P’s of Storytelling: From Language to Leverage, André Noël Chaker
• 18.00 Q&A
• 18.30 Free discussion, networking and food
• 20.00 End of event